Case studies
Victorian Dermal Group
See how we generated 1000%+ ROI in a highly competitive industry
Victorian Dermal Group transformed its business through growth marketing
Victorian Dermal Group was able to use growth marketing to boost ROI and lower customer acquisition costs.
Growth Marketing ROI
increase monthly leads
Victorian Dermal Group transformed its business through growth marketing
Victorian Dermal Group was able to use growth marketing to boost ROI and lower customer acquisition costs.
Growth Marketing ROI
increase monthly leads
Reduction in lead costs
Victorian Dermal Group transformed its business through growth marketing
Victorian Dermal Group was able to use growth marketing to boost ROI and lower customer acquisition costs.
Growth Marketing ROI
increase monthly leads
Reduction in lead costs
The customer
We often get asked how we have grown so quickly. The answer? Investing in the right digital channels at the right time. Digital marketing is our primary lead generation mechanism to grow our business. Rob, our senior digital advisor, understands the business, its challenges and its operations. It's a far superior service to your regular digital agency experience.
Goran Gacovski - Director
Challenges they sought EngineRoom to solve
Victorian Dermal Group faced challenges in understanding their marketing performance due to inaccurate reporting. Although reports indicated 400 leads per month, patient bookings remained stagnant, and once rectified, identified that in fact they were only receiving 20 unique leads per month.
- Difficulty identifying which marketing channels were driving high-value customer opportunities.
- Lack of correlation between reported leads and actual patient bookings.
- Hesitancy to implement growth strategies due to inaccurate data limited business expansion and led to the underutilization of expensive treatment equipment.
Growth marketing strategies that were implemented
The first step in optimising Victorian Dermal Group's marketing was to capture clean communications data by implementing EngineRoom’s form tracking pixel, phone call intelligence, and SMS, whilst also integrating this data into the EngineRoom platform. Once completed this enabled us to implement a growth marketing strategy including
- Building a new, SEO-optimised website for improved lead generation.
- Running cost-effective Google Ads campaigns targeting high-ROI treatments and underutilized equipment to maximise profitability.
- Utilise the EngineRoom platform to identify new vs returning customers, and optimise growth marketing strategies accordingly.
Business outcomes that were achieved
EngineRoom helped Victorian Dermal Group double their clinic capacity, enabling the business to expand in-house operations while planning new locations across Melbourne, driven by reliable lead generation and effective customer acquisition strategies.
- $10 return for every $1 spent on digital marketing.
- 644% increase in leads, with SEO becoming the top lead generation channel.
- 900% reduction in cost per lead since 2019.
Unlock the power of EngineRoom
Discover how EngineRoom can elevate your growth marketing. Our personalised platform demo will highlight key features tailored to your business needs.
Growth marketing platform
Victorian Dermal Group’s growth marketing strategy incorporated EngineRoom's platform functionality to optimise overall program performance, driving greater efficiency, improved targeting, and enhanced results. The following outlines the specific features utilised.
Competitors
Stay ahead with insights into competitor performance, market share, and activity.
Business intelligence
Gain insights into your business's performance for more effective growth marketing decisions.
Marketing attribution
Discover which growth marketing efforts generate the greatest revenue and highest ROI.
Conversions
Gain deeper insights into customer behaviour, needs, and relevance to your business.
Analytics
Growth marketing analytics to drive faster, smarter decisions and accelerate business growth.
Planning
Align your business goals with your growth marketing strategy to achieve growth objectives.
The EngineRoom advisor
I’ve enjoyed working with Victorian Dermal Group to tackle key marketing and patient enquiry challenges. We focused on identifying which efforts yield the best returns, accelerating patient bookings, and enhancing patient lifetime value. By attracting new patients and sustaining engagement, we developed a cost-per-lead model aligned with lifetime value, reducing marketing costs by improving booking touchpoints and tracking patient origins from marketing or referrals.
Growth marketing services
Victorian Dermal Group leveraged EngineRoom's growth marketing services to capture increased market share, boost brand awareness, and generate greater lifetime value from existing clients. Below are the key services implemented.
Unlock the potential of targeted traffic with expert Google advertising management.
Maximise reach and engagement through tailored social advertising management.
Elevate brand visibility and extend reach with strategic advertising ads solutions.
Build credibility and boost conversions with effective social proofing strategies.
Streamline and optimise marketing efforts with powerful automation solutions.
Enhance website performance with expert CRO strategies for better results.
Create high-performing user experiences with expert website development.
Drive sustainable growth and visibility with results-driven SEO strategies.