Meet the team

As co-founder of EngineRoom,  I help businesses harness digital for growth. I am also an experienced business owner with over 15 years of learnings and experience.

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Prior to EngineRoom, I acquired Cleanawater, an engineering company experiencing declining revenues, transformed it, and achieved a 10x ROI over five years through enhancements in digital lead generation, refinement of the sales process, and increasing average sale price points.

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Today, I apply these methodologies and advise companies in construction, trades, allied health, engineering, and aged care, specializing in businesses with revenues from $1 million to over $500 million.

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Whether in the boardroom or on-site, I communicate across all levels to ensure digital strategies are practical and impactful. My approach focuses on understanding a business's operations and sales processes to identify a digital strategy for sustainable marketing ROI.

Notable achievements include transforming an underperforming competitor in residential construction into a digital market leader, helping an aged care company achieve a nine-figure exit, and assisting trades and manufacturing businesses in growing revenues from $5 million to $25 million through brand strategy and effective and trackable growth marketing returns.

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If you’re ready to elevate your business and lead your market, connect with me to explore how growth marketing can drive scale and profitability in your industry.

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