Growth marketing resources
Growth vs digital marketing
Discover the key differences between digital and growth marketing and how they can impact your business. Explore their unique benefits and uncover which approach best supports your growth goals.
Understanding the key differences
Digital marketing is primarily about driving customer acquisition through online channels, with a focus on immediate results. It’s highly effective for generating leads and new users, but it often overlooks what happens after the initial conversion.
Growth marketing takes a broader approach, optimising the entire customer journey from awareness to retention. Its focus on continuous testing, data analysis, and long-term engagement ensures sustainable growth by turning customers into loyal advocates and driving measurable business outcomes such as revenue growth and customer retention.
Explore the different stages of digital versus growth marketing
Understanding the stages of both digital and growth marketing is key to choosing the right strategy for your business. By comparing each approach, you can more effectively determine how they align with your goals for sustainable growth and lasting success.
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FAQs
Some common questions we get about growth vs digital marketing
How does growth marketing differ from digital marketing?
Growth marketing takes a more holistic approach, optimising every stage of the customer journey - from awareness to retention - while focusing on long-term business outcomes, such as customer loyalty and revenue growth.
Which is more suited for short-term goals, digital marketing or growth marketing?
Digital marketing is typically more suited for short-term goals like lead generation and quick conversions, while growth marketing focuses on sustained, long-term business growth.
What are the key benefits of growth marketing over digital marketing?
Growth marketing not only drives customer acquisition but also enhances retention, customer loyalty, and advocacy, ensuring sustainable growth. It focuses on optimising every phase of the funnel, not just initial conversions.
Does growth marketing include digital marketing tactics?
Yes, growth marketing includes digital marketing tactics but extends beyond acquisition, optimising retention, activation, and referral strategies to ensure long-term success.
What metrics do digital marketing and growth marketing prioritise?
Digital marketing typically focuses on metrics like traffic, leads, and conversion rates, while growth marketing prioritises full-funnel metrics, including customer lifetime value (LTV), retention rates, and overall revenue growth.
Does EngineRoom focus on digital marketing or growth marketing?
EngineRoom does both digital and growth marketing. As growth marketing specialists, we incorporate digital marketing, however, we go beyond acquisition, optimising the entire customer journey to ensure long-term, measurable success through strategies that drive engagement, loyalty, and revenue growth.