Case studies
Ace Karts
See how Ace Karts increased monthly bookings by over 1,900%.
Ace Karts transformed its business through growth marketing
Ace Karts, an iconic Melbourne go karting institution, wanted to unlock its business potential through a growth marketing strategy.
Increase in revenue
Increase in monthly leads
Ace Karts transformed its business through growth marketing
Ace Karts, an iconic Melbourne go karting institution, wanted to unlock its business potential through a growth marketing strategy.
Increase in revenue
Increase in monthly leads
Ace Karts transformed its business through growth marketing
Ace Karts, an iconic Melbourne go karting institution, wanted to unlock its business potential through a growth marketing strategy.
Increase in revenue
Increase in monthly leads
The customer
The team at EngineRoom have been excellent at providing transparency around our digital program and its performance. They help us understand their services, such as the various aspects of SEO strategy like website redesign and social media marketing, as well as when we can start expecting results and returns on investment.
Ali Sadiku - Director
Challenges they sought EngineRoom to solve
Ace Karts faced the challenge of finding a digital partner who could understand their vision and develop a strategy aligned with their long-term goals. They needed more than just a website refresh or basic digital marketing; they sought a partner capable of transforming their digital presence to drive growth and maximize ROI.
- Existing digital efforts lacked impact and failed to drive significant business growth.
- Integrating US-based booking software with limited documentation and an untested API posed technical challenges.
- Difficulty gaining insights into competitor performance made it harder to stay competitive in a fast-moving market.
Growth marketing strategies that were implemented
EngineRoom’s approach focused on building a strong foundation of marketing data, developing a comprehensive SEO strategy, and integrating a seamless booking system to drive measurable results for Ace Karts. We enhanced their website's user experience, improved search engine visibility, and delivered a better return on investment.
- Implemented an SEO-focused website architecture, increasing traffic and engagement.
- Seamlessly integrated a complex booking system, significantly boosting online bookings.
- Developed a long-term SEO strategy to reduce reliance on paid channels and improve ROI.
Business outcomes that were achieved
EngineRoom launched Ace Karts' new website in mid-2016, securing a top position in search engine results. Our long-term SEO strategy reduced reliance on paid channels and helped the business outperform the competition.
- SEO improvement: Increased SEO sessions from 3,000 to over 26,000 monthly, with continued growth.
- Customer expansion: Achieved a 1,900% increase in online bookings, from 75 to over 1,500 per month.
- Lead generation growth: Drove over 1,000% growth in total lead generation.
Unlock the power of EngineRoom
Discover how EngineRoom can elevate your growth marketing. Our personalised platform demo will highlight key features tailored to your business needs.
Growth marketing platform
Ace Karts' growth marketing strategy incorporated EngineRoom's platform functionality to optimise overall program performance, driving greater efficiency, improved targeting, and enhanced results. The following outlines the specific features utilised.
Competitors
Stay ahead with insights into competitor performance, market share, and activity.
Business intelligence
Gain insights into your business's performance for more effective growth marketing decisions.
Marketing attribution
Discover which growth marketing efforts generate the greatest revenue and highest ROI.
Conversions
Gain deeper insights into customer behaviour, needs, and relevance to your business.
Analytics
Growth marketing analytics to drive faster, smarter decisions and accelerate business growth.
Planning
Align your business goals with your growth marketing strategy to achieve growth objectives.
The EngineRoom advisor
As an iconic Melbourne brand, Ace Karts approached us in 2014 when their business growth had stalled. In my role as advisor, I provided strategic advice while working alongside their operations team. Together, we re-platformed their website and developed a custom-built booking system in collaboration with their booking company.
Additionally, we implemented a growth marketing program that enabled them to capture a larger share of the market, resulting in substantial growth. It was a challenging project, but incredibly rewarding to see it all come together successfully.
Growth marketing services
Ace Kart’s leveraged EngineRoom's growth marketing services to capture increased market share, boost brand awareness, and generate greater lifetime value from existing clients. Below are the key services implemented.
Unlock the potential of targeted traffic with expert Google advertising management.
Maximise reach and engagement through tailored social advertising management.
Elevate brand visibility and extend reach with strategic advertising ads solutions.
Build credibility and boost conversions with effective social proofing strategies.
Streamline and optimise marketing efforts with powerful automation solutions.
Enhance website performance with expert CRO strategies for better results.
Create high-performing user experiences with expert website development.
Drive sustainable growth and visibility with results-driven SEO strategies.