Case studies
1800 Salvage
Elevating an established business into an industry leader.
1800 Salvage has made its mark on the Australian marketplace through growth marketing
1800 Salvage started out as a small business buying salvage vehicles through an existing network. They knew their business had potential and wanted to unlock growth using digital strategies.
Increase in revenue growth
Monthly organic leads generated
1800 Salvage has made its mark on the Australian marketplace through growth marketing
1800 Salvage started out as a small business buying salvage vehicles through an existing network. They knew their business had potential and wanted to unlock growth using digital strategies.
Increase in revenue growth
Monthly organic leads generated
1800 Salvage has made its mark on the Australian marketplace through growth marketing
1800 Salvage started out as a small business buying salvage vehicles through an existing network. They knew their business had potential and wanted to unlock growth using digital strategies.
Increase in revenue growth
Monthly organic leads generated
The customer
When I first approached EngineRoom, I was just trying to find a reputable company to build a user-friendly website for our company. What I ended up with was a collaborative partnership which restructured the way we do business entirely! EngineRoom has helped me give the company a great digital identity and strong, consistent growth to our web leads, which has improved all aspects of the business.
Josh Denys - 1800 Salvage
Challenges they sought EngineRoom to solve
1800 Salvage faced several challenges in growing beyond their existing client base and generating leads through their website. The primary obstacles included:
- Lack of clean data to accurately track and analyse performance.
- Inefficient internal systems for managing and nurturing leads.
- Difficulty expanding their reach beyond existing clients and networks.
Growth marketing strategies that were implemented
We aimed to create a fully integrated strategy designed to enhance 1800 Salvage's performance at every stage of the growth marketing funnel.
- Integrated lead tracking tools and MYOB into the EngineRoom platform to gather essential marketing and business data.
- Collaborated with Pipedrive and Podium to implement industry-leading CRM and communication tools, fully integrated with the EngineRoom platform.
- Designed and developed a high-converting website to enhance user experience and drive conversions.
- Implemented a long-term organic search strategy to increase market share, improve ROI, and reduce reliance on paid channels.
Business outcomes that were achieved
1800 Salvage has seen significant growth through SEO and targeted marketing efforts, driving impressive results across several key metrics:
- SEO now generates over 70% of leads, contributing over 3,500 new monthly leads.
- Revenue growth of over 50% within six months.
- Total monthly leads increased from 20 to over 3,500.
Unlock the power of EngineRoom
Discover how EngineRoom can elevate your growth marketing. Our personalised platform demo will highlight key features tailored to your business needs.
Growth marketing platform
1800 Salvage growth marketing strategy incorporated EngineRoom's platform functionality to optimise overall program performance, driving greater efficiency, improved targeting, and enhanced results. The following outlines the specific features utilised.
Competitors
Stay ahead with insights into competitor performance, market share, and activity.
Business intelligence
Gain insights into your business's performance for more effective growth marketing decisions.
Marketing attribution
Discover which growth marketing efforts generate the greatest revenue and highest ROI.
Conversions
Gain deeper insights into customer behaviour, needs, and relevance to your business.
Analytics
Growth marketing analytics to drive faster, smarter decisions and accelerate business growth.
Planning
Align your business goals with your growth marketing strategy to achieve growth objectives.
The EngineRoom advisor
Working with Josh and the team at 1800 Salvage has been one of the most exciting projects I’ve had at EngineRoom. In just a few years, they’ve grown from a small salvage vehicle operator to one of Australia’s largest salvage dealers. It’s been incredible to be part of that journey, powered by a data-driven digital strategy. Josh’s bold, decisive approach has enabled us to develop a highly profitable growth marketing strategy for his business.
Growth marketing services
Ace Kart’s leveraged EngineRoom's growth marketing services to capture increased market share, boost brand awareness, and generate greater lifetime value from existing clients. Below are the key services implemented.
Unlock the potential of targeted traffic with expert Google advertising management.
Maximise reach and engagement through tailored social advertising management.
Elevate brand visibility and extend reach with strategic advertising ads solutions.
Build credibility and boost conversions with effective social proofing strategies.
Streamline and optimise marketing efforts with powerful automation solutions.
Enhance website performance with expert CRO strategies for better results.
Create high-performing user experiences with expert website development.
Drive sustainable growth and visibility with results-driven SEO strategies.