Meet the team
Samantha Whitewood
General Manager of Digital Operations
Samantha Whitewood
Samantha Whitewood is a seasoned SEO expert with 10 years of experience in the field. As the General Manager of Digital Operations at EngineRoom, she leads the SEO, Website Experience, Network Development teams as well as the Operations Department, driving client performance through innovative and data-driven strategies.
Since joining EngineRoom, Samantha has embraced the company’s data-driven mindset, developing a passion for streamlining strategic tasks through data automation and the adoption of AI technologies.
Areas of expertise and interests
Samantha is passionate about sharing her E-E-A-T expertise with the Website Experience team to create websites that rank high, convert well and provide an unmatched user experience. She's also interested in advancing her AI and machine learning skills to further elevate her SEO strategies.
Areas of expertise
Samantha thrives on the challenge of staying ahead of Google’s constantly evolving algorithms, but her impact goes beyond driving successful SEO campaigns—she is also a key leader within our business.
Hobbies and interests
Outside of work, Samantha loves making the most of life in sunny Western Australia. When she’s not honing her skills as an amateur master chef in the kitchen, you’ll likely find her walking along the beach with her rescue dog, Dudley.
Qualifications
Bachelor's Degree in Marketing and Management
Graduated from Curtin University, Western Australia.
AI Prompt Engineer Facilitator
Certified to deliver the AI Applied Prompt Engineer Course.
Google Analytics Individual Qualification (GAIQ)
Proficient in using Google Analytics to analyse website traffic and user behaviour to optimise digital performance.
SEMrush SEO Toolkit
Certified user of SEMrush tools for keyword research, competitor analysis, and site audits.
SE Ranking Certified
A recognized qualification that demonstrates proficiency in using the SE Ranking platform.
Samantha Whitewood
General Manager of Digital Operations
Client / campaign results
Thought leadership
How long does SEO (Search Engine Optmisation) take?
Understanding SEO conversions: pro tips
Online mentions, article features, award wins etc
Ahrefs
Ahrefs
Ahrefs
Samantha is known for her SEO leadership.
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