Meet the team

Rohan D'Souza

SEO Content Producer

Rohan D'Souza

Rohan (writing in the third person under duress) sincerely believes in the power of writing and art to sustain and uplift. In the pursuit of a career that is as creatively nourishing as it is financially stable, he’s wended his way through the Australian film and advertising industries before settling into marketing and SEO. 
Rohan clings to the correct belief that SEO is not about optimising for search engines but for users. He has earned his success by centering his clients’ wants, needs, frustrations, personality, sense of humour, and desire for personalised solutions.

Rohan D'Souza

Areas of expertise and interests

Rohan’s unshifting priority is and will always be the audience. He does his best to avoid the cavalcade of bandwagons processing through the tech and marketing industries by contextualising the value of new tools against his readers’ actual needs.

Areas of expertise

The beauty of this industry is the diverse range of skillsets one can specialise in, and Rohan aims to achieve expertise in as many niches as he can.

SEO strategy development
Keyword research and analysis
Content creation and optimisation (human and AI-generated)
E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness)
Hobbies and interests

One cannot become a great communicator by only reading web copy. Rohan loves to keep his media diet as rich and varied as his actual diet.

Reading (in particular, the works of Ursula K. Le Guin and Ted Chiang)
Film (horror and social realism)
Terrarium building (at this point, collecting pill pugs from his garden for his desktop terrarium)

Qualifications

Honours in Film & Television

Swinburne University

Don’t aim to impress the algorithm; aim for the same goal as the algorithm: earn searchers’ trust, meet their needs and solve their problem in a convenient and enjoyable way.
Rohan D'Souza

Rohan D'Souza

SEO Content Producer

Client / campaign results

Elevating an established business into an industry leader.

Thought leadership

SEO Strategies | SEO Agencies vs. DIY Strategies

The short answer: if you take your business and your clients seriously, investing in SEO is the smart move. Give me 5 minutes to explain why.
Rohan D'Souza
Rohan D'Souza
 min read

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