Meet the team

Adam Laurie

Founder & Managing Director

Adam Laurie

With over 25 years of experience in the digital and technology sectors, Adam has worked with a wide range of businesses, from start-ups to established enterprises, including some of Australia’s most recognised brands. 

As founder and Managing Director of EngineRoom since 2013, he has pioneered innovative growth marketing solutions, leveraging data-driven strategies, AI, and technology to achieve sustainable growth for businesses. Previously, as Managing Director of Cleanawater (2010–2015) and Product Development Executive at Sensis, a division of Telstra (2005–2010), Adam has been a key driver of business transformation. 

His dedication to engineering and technology-based solutions has delivered impactful results, earning recognition for growth (AFR Fast 100, three times), innovation (Telstra Awards State Finalist), and fostering progressive work environments (AFR Best Places to Work Finalist). His leadership has consistently driven success through innovation and growth.

Adam Laurie

Areas of expertise & interests

Throughout his career, Adam has been driven by a passion for leveraging engineering and technology-based solutions to enhance business performance and spearhead transformation. His unwavering focus on innovation and problem-solving has consistently been at the heart of his work, delivering significant and lasting results for the companies he has collaborated with.

Areas of expertise

With over 25 years in the digital, engineering and technology industry, Adam has developed a broad range of skill sets

Product development
Business transformation
Business analysis
Growth marketing
Digital strategy
Hobbies and interests

Outside of EngineRoom, Adam enjoys staying active through playing or watching sports, spending quality time with his family, or diving into strategy-based games that challenge his problem-solving skills.

Playing or watching sports
Strategy-based games

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My passion lies in leveraging engineering and technology to drive meaningful business transformation. There’s nothing more rewarding than seeing something I’ve developed create a lasting impact on a business and, ultimately, someone’s life. I’ve always enjoyed sharing my industry knowledge, whether in workshops or just over a coffee. That’s what excites me about EngineRoom - I get to take that to the next level, and use my knowledge to play a pivotal role in shaping the success of the businesses we work with.
Adam Laurie

Adam Laurie

Founder & Managing Director

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Thought leadership

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Online mentions, article features, award wins etc

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Feature

Feature

Data pros bought a waste water plant to prove their point

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